Art director and brand-builder working across identity, campaigns and film, currently leading design at a Dubai real estate developer.
Though raised in Kerala, I spent my early career building brands across India before moving to the Gulf, then a stint directing digital creative for clients in Canada. Six years on, I lead the design function at a Dubai real estate developer, translating business goals into brands people trust.
Driven by the belief that a brand shapes how people feel before they read a single word, my goal has always been to turn naming, identity and visual systems into something market-ready and quietly memorable.
Design is a bridge between business intent and human trust. Every project I lead is rooted in listening first, whether that's a leadership brief or a director's shot list, and shaped with intention from naming through to final cut.
Bridging brand strategy and craft, my practice moves between naming, identity systems, campaign direction and hands-on video/CGI production. The aim stays the same across every project: brands that feel considered, not generic.
Turning naming, identity and visual systems into brands that market-launch teams can actually sell with.
Directing designers and external creative teams so every touchpoint, print to film, tells one consistent story.
Staying hands-on in CGI, AI-assisted visuals and colour-graded film, so the craft never gets lost in the strategy.
The story so far — from Kerala to Dubai, with a detour through Canada, and wherever else good brands are being built.